Rocky Scopelliti is a world-renowned futurologist. His pioneering research on the confluence of demographic change associated with Millennials, and digital technology, have influenced the way we think about our social, cultural, economic and technological future. His new book Australia 2030! – Where the Bloody Hell are We? was launched in July 2020. His last book Youthquake 4.0 – A Whole Generation and the New Industruial Revolution is now translated into Vietnamese, Indonesian, Malaysian and Chinese languages.
Australia 2030 explores ‘what’s on the other side’ and how Australian professionals feel about it. The research contrasts their views about the future and how they changed during the eye of the COVID-19 storm.
It’s often said that hindsight is 2020. So, as the third decade of the new millennium kicks off, that wisdom was put to the test. With the benefit of 20/20 hindsight (in 2020), and with ground-breaking new research, Australia 2030, investigates Australian professionals’ attitudes towards the coming decade. These attitudes were formed the decade before and during a time when the nation’s and the world’s worst crisis since the last world war is unfolding.
The question of how to increase our capacity to adapt to a world of accelerated change, has been thrust upon all of us by COVID-19, and it will be the test of that wisdom that will define the society we will become in 2030. The central questions we are all searching for answers to are what to believe – who, what, how and where the bloody hell are we? which road do we take? and what is on the other side anyway?
“I have had the pleasure to work with and observe Rocky’s work over the last decade. Rocky has always understood the deep impact that technology and innovation has on industries, and the way we live and work. He has the ability to translate technological change into insights for business and community leaders. Rocky is both a visionary and a change agent. I have always made time to read his articles and publications”. David Thodey – Chairman CSIRO